Sincerely Ria was created with the main values of our founder, philanthropist & top model  - Mariama Diallo - inclusivity, transparency & authenticity. We are dedicated to helping women feel empowered & beautiful in their clothing while challenging the outdated idea that beauty is pain. Our mission is to celebrate not only a woman’s beauty, but the woman herself.


Inspired by Guinea’s Fulani culture, our collections feature vibrant and colorful pieces that are captivating and bold. Each piece is designed to accentuate black beauty while remaining inclusive of everyone. Sincerely Ria is made to encourage women to embrace their uniqueness and to show up unapologetically as their truest selves.
Join us on this journey of uplifting women around the world & creating a space where we can be Sincerely Us.