NYFW X SINCERELY RIA

The new collection, The Oshun, celebrates not only female beauty and the many ways that it manifests itself but also the magic of womanhood. Named after Oshun, the African goddess of femininity, fertility, beauty, and love, the collection is wrapped within the warmth and divinity of its namesake. The brand follows an ethos of inclusivity, community, and the power behind being beautiful because you have decided to be. Challenging the notion that beauty is always to be accompanied by pain, Mariama and Sincerely Ria are celebrating the rejection of beauty and body standards and expectations.